THE RULE

Identity Design, Branding, Package Design, Print Design   |   Designed at ST8MNT
Creative Direction: Joshua Sage Newman & Bethany Newman

The Rule is a Cabernet Sauvignon and Sauvignon Blanc produced by BNA Wine Group with an already established following. BNA wanted to refresh the brand with a package redesign, and the new branding needed to evolve the previous look. The previous identity was tweaked and placed on a vertical label with architectural line work that extends across the packaging. This was done to communicate a strong sense of order and authority to consumers that The Rule sets a high bar for sauv blancs and cabs.