NANNA'S SHORT CAKE

Identity Design, Branding, Package Design, Lettering, Illustration   |   Designed at ST8MNT
Creative Direction: Joshua Sage Newman & Bethany Newman

Nanna’s Short Cake is a fruit forward Zinfandel, from BNA Wine Group, with touches of coffee, vanilla, and strawberry jam. BNA Wine Group was looking for a visual experience that best encapsulated the brand’s true essence. Inspiration was taken from roadside strawberry patch signage and lettering. In turn, the branding took on a crudely attractive hand-rendered look, with lettering and simple illustrations of strawberry short cake dessert, that works well across all touch-points.  All of this provides for a brand that is both homey and pleasant, that consumers will instantly feel drawn to.